Google Analytics is a very powerful tool that can help you understand and optimize your web presence. Whether you have a blog, e-commerce store, or just a general site for your business, Google Analytics is an essential tool that you need to be using. Best of all, it’s free! But even though it’s free it doesn’t have a shortage of features. In fact, it can be pretty overwhelming when you first start. Below I’ve compiled some great resources that start off at beginner resources and take you all through way through to advanced techniques.
Beginners Resources
1. Official Google Analytics Blog
This is Google’s official Analytics blog. They keep this updated with the latest news and resources related to Analytics.
2. How to Use Google Analytics for Beginners
Mahalo’s comprehensive guide can give you a quick overview on how to get started with Google Analytics.
3. Beginner’s Guide to Google Analytics
Flyte’s beginner’s guide takes you through and explains some of the key parts of Google Analytics.
4. Google Analytics Guide (4 Part Series)
The Guide to Blogging’s 4 part Analytics guide takes you through the basics from start to finish.
5. Google Analytics – Google Analytics Interface Tutorial (Video)
Google’s official video walk-through of the Google Analytics interface.
6. Google Analytics – Beginning Analytics: Interpreting and Acting on Your Data (Video)
Google’s official and very useful overview of some key reporting features, and how to interpret them.
7. Google Analytics Video Tutorial: Essential Stats (Video)
Here is Conversation Marketing’s quick video guide to some basic statistics.
Official Google Resources
8. Google Analytics – Non-Ecommerce Sites: Beyond Averages (Video)
This video from Google explains how to look beyond averages to get the most out of your Analytics data.
9. Google Analytics – Context and actionability in web analytics (Video)
In this video, Google’s Avinash Kaushik explains how to put some of your Analytics statistics in the right context.
10. Google Analytics – Advanced Techniques in Google Analytics (Video)
This video is taken from a presentation at Google’s Conversion University program, and goes into some more advanced Analytics topics.
11. Google Analytics – Bounce Rate: The Simply Powerful Metric (Video)
Google’s Avinash Kaushik goes in depth on your Bounce Rate statistics.
12. Google Analytics – Google Analytics – Rules for Revolutionaries (Video)
A run through of how any type of business can benefit from Google Analytics.
13. Google Analytics – Successful Web Analytics Approaches (Video)
Another video from Google’s Conversion University that takes your through some approaches that lead to success with Analytics.
Tips & Tricks
14. 5 Lesser Known Google Analytics Features
A collection of useful features compiles by the Online Marketing Blog.
15. The Huge Collection of Google Analytics Tips
Ann Smarty at the Search Engine Journal has put together a big list of tips on how to get the most out of Analytics.
16. 8 Useful Google Analytics Tips
A collection of visitor tracking tips from Jatex.
17. 7 Advanced Google Analytics Tricks
Some quick tricks from Da Vinci Planet.
18. Tracking social networks with Google Analytics using filters
Great tutorial on how you can track your referrals from social networking sites using filters.
19. Google Analytics tips for SEO
A collection of great tips on how to utilize Google Analytics for SEO.
Advanced Resources
20. Google Analytics Blog: You Cut Quite a Profile
Here’s Google’s official look at using Profiles to gain insights into user behavior.
21. Google Analytics Tagging Demystified
A great guide to using tags from Conversation Marketing.
22. Google Analytics Tip: Learn How They Found That 1 Page
Another great tutorial from Conversation Marketing on how to determine where traffic to your pages is coming from.
23. Use jQuery with Google Analytics to Track Clicks on Outgoing Links From Your Site
This guide is definitely on the advanced side, but explains how to use jQuery to find out where your visitors go after they leave your site.
24. Google Analytics Plugins, Hacks and Tips Collection
A great list of plugins for Google Analytics from Grokdotcom.
25. Google Analytics Blog: A Deeper look at Advanced Segmentation: filtering on the fly
An advanced look at how to use Analytics segmenting features from Google’s official Analytics blog.
So there you have it, 25 great resources that take you from a beginning Anayltics user all the way to an advanced power users. This is definitely not a comprehensive list as there’s so many amazing resources available, but this should definitely get you started! Do you have any great resources that you’ve used to learn about Google Analytics? If you do, please share them in a comment so everyone else can take a look.
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